TSG Consumer Partners Provides Substantial Growth Capital for MonaVie

[Salt Lake City, UT] – March 24, 2008 – TSG Consumer Partners, the leading provider of growth capital for branded consumer companies, has made a significant investment in MonaVie for a small, minority equity interest in the company.

 

TSG pioneered focused investing in high-growth, well-branded consumer companies and has an exceptional 20-year track record. With approximately $1.5 billion in capital under management, TSG has invested in well-respected brands such as Arrowhead Mills, Terra Chips, Glaceau VitaminWater, PureOlogy, Smart Balance, Smashbox Cosmetics, Meguiar’s, Famous Amos, MET-Rx, and Mauna Loa Macadamia Nuts, among others.

 

"MonaVie just got stronger through our strategic partnership with TSG, and I’m excited because our distributors will be the beneficiaries," said Dallin Larsen, founder and president of MonaVie. "Most importantly, TSG and MonaVie share the same values of focus, integrity, and results." Charles H. Esserman, president and chief executive officer of TSG, said that he personally embraces MonaVie’s mission of providing the best products that nature and science can create as well as an opportunity that allows people to pursue their dreams. TSG is more proud of its investment in MonaVie than any other company in its history.

 

"Since founding TSG, I have invested in many companies that I am very proud of, which have become enormous consumer brands," said Esserman. "With so many passionate and capable people working together, MonaVie has the potential to dwarf the growth of all of the brands we have participated in building. This is a once in a lifetime opportunity for TSG, based upon the future outlook of MonaVie and its potential to help people on so many levels."

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Monavie is a all natural health drink made from the Worlds number one super fruit, the Açai berry and 18 other powerful fruits. There are currently two versions of the Monavie juice blend – Original and Active. The blends are identical except the Active blend also includes glucosamine and esterified fatty acids to help maintain healthy joint function. Açai, the primary ingredient in MonaVie, is harvested from the Amazon rain forest where it has been a primary food source for Amazonian natives for several hundred years. Monavie has selected then product’s method of marketing and distribution to be Person-To-Person marketing. The product is hitting the mainstream so fast that it has been all over the Fox Network News, Rachel Ray’s TV show, Oprah and Dr Oz have been talking about the Açai berry, Matt Lauer did a special on the Brazilian Açai berry, The University of FL conducted research on the Açai berries effects on cancer cells. Don’t misunderstand it not a medicine, it is just all natural fruit juice. Not chemically treated fruit, or juice with more preservatives then an embalmed body, just plain all natural.

Monavie is different than others in that the Açai contains concentrated levels of anthocyanins—a powerful family of antioxidants that assists in neutralizing the harmful effects free radicals can have on the body and they are extremely perishable. Through a proprietary freeze-drying process, Monavie is able to capture the vital nutrients found in this delicate fruit. Monavie’s freeze-dried açai powder boasts an ORAC score (a measure of antioxidant power) higher than any other fruit or vegetable tested to date, on a gram-for-gram basis. Just one serving of Monavie (1-2 ounces) will provide you with the equivalent of 5 daily servings of fruit.

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